เจ้าหน้าที่อาวุโสการตลาด (B2B Key Account)

Job Scope

• The job scope of a Trade Marketing professional typically focuses on the strategies and activities designed to increase the demand for a product at the food service, Restaurants /any Out of Home consumption rather than directly with the end consumer. Trade marketing is crucial for ensuring that products are properly represented and promoted to drive Key activities including  sales in the food service environment.
• Collaborate between Marketing & Sale to intiate tactical plan & implement to Customer.

Job Details

• Manage channel development strategy for product group(s) in assigned Trade Channel(s) to achieve sales, and market share targets with given budget.
• Campaign initiate & Execution : Implementing promotional campaigns with customer, ensuring alignment with brand objectives.
• Pricing Strategy : Working with sales teams to develop pricing and promotional strategies that appeal to partners and end consumers.
• Channel Lead : Collaborating with the sales team to provide them with promotional materials, sales tools, and product training.
• Data Analysis : Analyzing sales data to evaluate the success of trade marketing activities and making recommendations for future campaigns.
• Trade Promotion Budgets : Managing trade marketing budgets, ensuring efficient allocation of resources across promotional activities.

Education & Experience

Degee : Bachelor's degree Field of study Marketing

Experience : At least 3 years experience in trade marketing experiences from sizable FMCG company